Alejandro Butula García.
Co-founder, Hermann®. Twenty-eight years in advertising, documentary and elite-level production.
Grew up on set
Alejandro grew up on television sets. The soundstages, the technical rhythm, the pace of a shoot day — these were his natural environment long before they were his profession. What followed was twenty-eight years building judgment in environments where the standard is not negotiable: television, advertising, documentary, and the Olympic Games.
A career built on the biggest stages
Early in his career, Alejandro worked for MTV Latinoamérica, NBC and Telemundo. Through Perra Films, he directed campaigns for Procter & Gamble brands — Pantene and Head & Shoulders — shot in Argentina with celebrities and professional athletes.
He also directed documentary and entertainment series for the Olympic Channel, including Heroes of the Future, a series that traveled the United States, Mexico, Puerto Rico, Jamaica, Brazil and Argentina scouting rising Olympic talent. The production identified standout athletes at a young age — including swimmer Carson Foster and Mexican diver Randal Willars, who went on to win gold at the 2018 Youth Olympics and compete at the Paris 2024 Olympic Games.
His role at Hermann®
At Hermann®, Alejandro designs the audiovisual identity for every client, directs the shoots, and supervises post-production through final delivery. Every frame, every cut, every emotion the CEO's team sees on screen is his responsibility.
A rare combination of skills
Alejandro brings together narrative instinct, handheld camera work and hands-on editing, with deep command of After Effects — a combination uncommon enough to give him authority across every stage of audiovisual production. That range now extends into AI-assisted production tools, applied with the same real, hands-on know-how across every part of the process.
Skills built at the highest level of advertising are now in service of companies aiming to reach the next level — using Hermann® as a leadership tool that carries the CEO's message with real emotional weight across the entire business ecosystem.